In the world of business, sales, and advertising, going digital is now the new trend. So just what is digital marketing and how can we use it to grow our businesses?
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, now, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.
This leaves only various forms of person-to-person or P2P marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards, and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing, and advertising almost always has a digital marketing connection.
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media, and mobile advertising is much easier to track than traditional marketing media such as print advertising.
For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low-cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When consumers need goods and services, gone are the days of thumbing through a phonebook to find them. Now, we just search for our mobile devices or head to our computers for answers. No matter what size your business is – large or small to medium-sized business/enterprise – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website.
Invest wisely in your website and be sure you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments. If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Most digital agencies today offer multiple levels of service to accommodate all small and large business needs.